7 days of hope…

We couldn’t have dreamt of surpassing our fundraising records in such challenging economic times - but we did. All are inspired by the immense success of this year’s Dream Week – in excess of $600,000 has been raised!

Every year the cosmetic industry and its retail and media supporters generously combine efforts to support our charity Look Good…Feel Better through Dream Week, 7 Days of Hope - a multi faceted initiative hosted for one week in September.

Dream Week enjoys wonderful support from David Jones and Myer receiving a $1 donation from all lipsticks sold in every store in the country. Beautiful Dream Week pins are also sold through select David Jones and Myer Stores. In addition, two kiosks are exclusively set up for the week in Westfield Bondi Junction in Sydney and Chadstone in Melbourne. The kiosks are also information points and sell other beautiful Dream Week merchandise.

This year for the first time we were thrilled to welcome Terry White Chemists as a new Dream Week retail partner – another significant step in the outreach and success of the Dream Week initiative.

Widespread media coverage helped gain greater public awareness of Dream Week this year too - helping us to further raise awareness and funds for Look Good…Feel Better and its free workshops helping cancer patients.

Dream Week culminated in the Dream Ball on Friday 16 September, always a night of fun, beauty and fundraising – the annual event is known as the industry’s ‘must be seen at’ event.

Overlooking the spectacular Sydney Harbour, The Parkside Convention Centre was the ideal location to host this 21st Happy Birthday Dream Ball. A resounding success befitting the occasion, the event was even more fabulous - what a wonderful line up of glamour and entertainment! The Dream Committee surpassed expectations and incredibly provided an enticing line up of fantastic live and silent auction items. And as previously reported, Dream Ball raised over $500,000 this year – what a wonderful testament to the commitment and fund raising for our charity Look Good…Feel Better.

Beautiful images…photographed with passion, view the photos from Dream Ball 2011. Click on www.nataliepagephotography.com.au - clients gallery - events - Dream Ball 2011. Thank you Natalie Page Photography.

So many companies and so many individuals make all these Dream Week events happen.

Thank you. What a dream…

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What a night that Happy Birthday Dream Ball was!

A glamorous crowd descended at the Parkside Ballroom, Sydney Convention & Exhibition Centre, Darling Harbour on Friday evening. They were in for a terrific night to celebrate the 21st Dream Ball. Kerri-Anne Kennerley, Look Good…Feel Betters’ Patron did an outstanding job as MC for the night. Her co-host Todd McKenney was exceptional. Their chemistry engaged and entertained the almost 700 strong crowds throughout the night’s proceedings.

Performances from Soul Mystique and Guy Sebastian enthralled the audience. Guest speaker and cancer patient, Mia Cassin shared her own experience of Look Good…Feel Better. Without a dry eye in the house everyone was reminded why they were there. The silent and live auctions were a great success with over $500,000 being raised for Australian cancer patients to attend the free Look Good…Feel Better workshops over the next 12 months.

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Tonight is the 21st Annual Dream Ball. The night where the cosmetic industry comes together as one for a meaningful celebration - a celebration that raises a vast majority of the funds that will make it possible for 10,000 cancer patients to experience Look Good…Feel Better over the next 12 months.

That’s 10,000 patients.

With Kerri-Anne on hand to walk us through, it promises to be an outstanding night of entertainment, dining, and of course fundraising. This event is the culmination of Dream Week – 7 Days of hope.

Look Good…Feel Better is excited to launch a fantastic new website that is more informative and interactive and makes registering for a workshop a whole lot easier. Now it is even possible to donate online for the first time with a special visual sequence activated when a donation is received during Dream Week. Try it and see what happens – it’s glorious… www.lgfb.org.au

Happy Dream Week!

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